BPFA Affiliated Professional Workshop

Helping The Fitness Professional Develop A More Inclusive Practice for All Bodies | taught by Michele Burmaster
Free Trial Buy $174.00
Alicia Kennemer

Amazing content!

I found the information presented in this course to be so valuable and applicable to my current studio/gym setting. Thank you for offering such a great workshop!

Sarah Whiton

Thank you!

Amazing course! I feel that EVERY trainer should take this course, regardless of what demographic they typically work with, these messages are important across all branches of the fitness industry. I feel inspired to do my part to make waves in h...

Alicia Kennemer

I found the information presented in this course to be so valuable and applicable to my current studio/gym setting. Thank you for offering such a great workshop!

Sarah Whiton

Amazing course! I feel that EVERY trainer should take this course, regardless of what demographic they typically work with, these messages are important across all branches of the fitness industry. I feel inspired to do my part to make waves in h...

Michele Burmaster
Michele Burmaster
President, BPFA

About the instructor

With a Bachelor's of Science in Education from the University of South Florida and 20 years of experience in the fitness industry, Michele’s life mission is to make fitness accessible to everyone.

Through her own personal and professional experiences, she recognized the disordered practices and extremes in the fitness industry causing people more harm than good for their overall health. She devised the BPFA Seven Pillars to help guide trainers from all around the world in making their fitness practices accessible, approachable, fun communities that operate within their scope of practice and are focused on full mental, emotional and physical health. The mission incorporates body positive environments - free of judgments or assumptions.

Contact Michele at any time at michele@bodypositivefitness.org

Only 5% of Americans Maintain Gym Memberships.
Are You Ready To Stop Competing With The Rest Of The Industry and Start Changing The Lives Of The Other 95%?

Women planking with dumbbells

HOW DO WE REACH INDIVIDUALS WHO
  • have never felt welcome in your competitor's gyms
  • have never worked out before
  • have had one or multiple bad trainer experiences
  • hate working out
  • do not appear to have the "self discipline" to maintain a fitness habit
  • aren't totally able bodied
  • never felt that fitness was for them
  • aren't looking for fitness in their lives?
MAYBE MORE IMPORTANTLY, HOW DO WE
  • keep them engaged
  • lift them up and empower them
  • keep them coming to sessions
  • help them identify realistic and measurable goals
  • improve their quality of life while remaining within scope of practice
  • create a community where they can become their best selves
  • look out for their overall health
  • celebrate results of every kind
  • teach them to pursue fitness for life?


Body Positive Fitness Alliance brings you their Online Affiliated Professionals Course packed full of ways to reach and change the lives of a completely untapped market of individuals who WANT to be healthier, stronger and more fit, but may not even know it yet.

Learning Objectives for This Course

Upon completion of the Affiliated Professionals Workshop, the BPFAAP will be able to...

  1. Explain the relationships between connection and empathy and define their purpose in the role of the fitness professional
  2. Identify and fix accessibility issues in their fitness practice physical space in order to be more accessible for many different types of bodies and abilities.
  3. Increase their professional approachability in order to decrease the barriers to fitness that many people face
  4. Design marketing materials which increase trainer approachability and decrease barriers to fitness
  5. Market their business to strategically and empathetically attract individuals who currently do not perpetuate fitness culture
  6. Create non-manipulative sales processes which develop long term clients
  7. Cue exercise in ways which increase client success, client/trainer connection and client fitness confidence
  8. Identify the differences between intimidating and challenging in the context of a fitness space and coaching methods
  9. Explain the importance of fun and enjoyment within fitness spaces
  10. Strategically build a body positive fitness community
  11. Identify the importance of knowing and adhering to their professional Scope of Practice
  12. Create a list of other healthcare professionals in order to refer clients to
  13. Identify the three areas of full health and how they interrelate to one another in an individual’s fitness experience

Course Contents

5 Videos
14 Surveys
4 Texts
4 Downloads
26 Presentations
6.0 hrs

Course Curriculum

Next Steps